The Short Story

Your website may not be enough

A common question from new clients... why should they bother with a blog, email marketing, Facebook, Twitter, etc.?    Read more

Look at a Magazine

 First glance... A couple of years ago we published an account of a research study showing that first impressions are made in the first 1/20th of a second.  (A blink of the eye takes about 15 times longer!)  Read more

You built it, they came. Now what?

You have this professionally-designed website that you can edit yourself, and you have finally achieved that goal of first-page listing on Google for some of your likely search phrases... but do the visitors to your site become customers?  Read more

Big Hat, No Cattle

You know the expression? It usually refers to a big talker who can't deliver on his claims.   Read more

Without good content, don't bother with SEO

There was a time when filling your website’s pages with relevant keywords and incorporating a variety of search engine optimization (SEO) tricks would all but ensure you would rank high in search engine results. There were plenty of SEO tricks back then, and many proved to be highly effective. But, as they say, all good (or maybe not so good) things eventually come to an end.   Read more

Don't Waste Your Website!

You finally have a well-designed, professional website that really showcases the capabilities of your business. The business blog on your site is full of interesting, informative material. You are getting a lot of traffic and people are spending time looking around. But all of this isn't generating quite the results you hoped for.   Read more

Would you trust this business?

Their website is obviously one of those "quickies" -- using a free or cheap template, and built and on the web in a matter of hours. The business owner grabbed some free clip art, and slapped on a scan of his logo, and his website was ready to go.   Read more

As predicted, Google gets cranky

We concluded our blog post on July 6 with the caution that "Google can get pretty cranky when you try to trick them" and included a link to a CNN article from a few years ago where it was reported that Google delisted websites owned by the auto manufacturer BMW for attempting to manipulate Google results.  Read more

Even more signs a website is overdue for an update

  1. More than 10 pages, but no Search
  2. Built using software not designed for making websites
  3. Most links simply say "click here"
  4. Attachments can't be displayed for users who don't own Microsoft Word
  5. The published email contact doesn't use the business domain name
  6. There is a screen-grab of a MapQuest or Google map on your site
  7. Every title on every page says the same thing
  8. and don't result in the same page
  9. Won't display correctly on an iPad or iPhone
  10. Garish colors and irrelevant animation
  11. Customers have to register before they can buy anything
  12. Visitors have to look on a separate page to find out the phone number
  13. It takes 5-6 clicks to reach some pages
  14. Website traffic and analysis isn't readily available to the site owner
  15. The blog is at a different website like
  16. Designed for the business owner, not the customers and prospects
  17. The business doesn't even have a website
  18.   Read more

15 MORE signs a website is overdue for an update

  1. Talking characters walking around the screen
  2. Uses fonts not commonly installed on most computers
  3. Online sales send customers' credit card info by email
  4. Links to other sites that no longer work
  5. The site navigation is hidden in ways that people can't see what is offered
  6. Visitors have to use an external service to sign up for the newsletter
  7. Out-of-date information
  8. The site uses "frames" and the site URL never changes
  9. Much of the text on the site is in an image
  10. Web forms ask more questions than are absolutely critical
  11. Built using web design software not even made anymore
  12. It takes more than 3-4 seconds on the home page to figure out what the business does
  13. The site is all or mostly done with Flash
  14. The site was last updated in 2006
  15. Justified text
  16.   Read more


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