The Short Story

Does Google like you?

Google announced earlier this year that if your site wasn't optimized for mobile, starting in mid-April, they were going to downgrade your site when people search for your category on their smartphones. (See our blog post on this topic.)  Now, a few months later, what has happened? 

It is a bit tricky to assess the impact, because Google rankings change constantly, both because many of the sites are being modified all the time, and Google is tweaking their ranking algorithms daily. So watching any single site wouldn't tell us much.

Google will tell you if a site is mobile-friendlyExperts who study these things have averaged the results of large numbers of sites to try and eliminate the "normal" fluctuations, and as one study reports, about half of the non-mobile friendly sites dropped in rankings in mobile searches.

So if you haven't done so, make sure your website is mobile-optimized.

If you aren't sure, the first place to look is on your smartphone.

Google your category or your business name.  If Google likes you, you'll see the tag "Mobile-friendly" appears at the start of the search results.*

If not, talk to your web company.

* - Confused about mobile-friendly versus mobile optimized? Read this blog post.

Still confused? Contact us.


Recent Posts


Want more business?

We send out occasional tips for getting more business through your online and offline marketing efforts. Sign up and succeed!
Head on over to our new site and let us know you want these tips.

Online Business Partner®
by Frisco Websites dba Short Story Marketing
Except as otherwise noted, the entire content and design of this website is Copyright © 2014, All Rights Reserved, by Frisco Websites/Short Story Marketing, and is subject to the terms of the Digital Millennium Copyright Act of 1998 and other laws, as well as by the terms at "Online Business Partner" and "Websites Under Your Control" are federally-registered trademarks of Frisco Websites/Short Story Marketing. ×