Unless web geeks are your best customers, keep it simple, avoid the costly flashy stuff, and never, ever, have a starting page that says "click to skip intro." And write for your customers, not your own ego!
One of our oft-repeated messages to our clients is, focus your web site toward those people and businesses you feel are most likely to become your best customers.
Some want a website that tries to be all things to all people. That may sound like it would get more potential business, but you are diluting your appeal to your best prospects, and inviting time-wasting inquiries you don't want from people you can't help.
You are also dramatically weakening your Google appeal.
If you have a site that proclaims "anything for dogs" but you only sell jackets for dachshunds, you’re going to compete with a vast number of other sites for Google ranking.
Great Dane owners will find nothing to buy, and your best customers will probably never find your site.
However, if you aim your site specifically toward wiener-dog owners, you’ll be more likely to get prominent Google ranking, even without any other special efforts.
But there's more to life than Google...
How much time do you want to spend with the wrong people? How about, precisely zero?
So in addition to what you say, make sure that you keep your best prospects in mind when you decide how you say it.
By way of example, since you are already here, look around our new website (update long overdue, but you know about the shoemaker's children...)
Rather than design a garish, overblown site with fireworks and an organ grinder just to prove we can, we designed it as we would for any of our customers. We kept it simple, easy on the eyes, and informative.
Our decision to keep the tone light was based on our own personalities, plus our preference to work with people who think like we do. We want to inform, not preach. We’d rather joke than complain.
This is who we are, not who we want you to think we are.
We think a web site should be individual and personalized. It doesn’t have to scream to be heard.
Sometimes people listen more closely when you whisper.
Need help? That's what we are here for.