The Short Story

What Shakespeare teaches about writing for your website

Getting well-placed on Google has gotten easier than ever – despite what you might think after reading all those spam emails you get from strangers purporting to know the secret tricks…

Trying to "game" Google is a wild goose chase.  They refine their search engine algorithms constantly – dozens of times per week – to try and suggest websites that are current and are what a Google user is looking for.

The trick is, there's no trick.  

Sure, you will want to use titles and headlines to say what your website is all about, but the best thing you can do is to frequently update your site with information that the people you'd most like to reach will find useful. 

Make it a New Year's Resolution -- a new article or page every other week!

Use the blog that is (or ought to be) a part of your website. This makes it simple to add new, relevant information, making your website an increasingly rich source of information for those looking for what you offer. That's what Google - and visitors - want to see.

This can be a struggle for some, who spend months trying to get every word just right.  

Big mistake. A web page or blog post that is pretty good, and online today, is infinitely better than perfectly crafted text that never gets published!

In the words of those masters of search engine optimization,

"Striving to better, oft we mar what's well."
           Shakespeare (or maybe Francis Bacon), King Lear, ~1603

"The better is the enemy of the good."
           Voltaire, La Bégueule, 1772

"Just do it."
           Nike, 1988

Our clients who follow this advice generally have found themselves with excellent positioning in Google, often with multiple first page entries.

Don't have time? Let us help!  We can take your material and publish it for you, or even have our ghostwriters write text that helps tell your story!


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