You need friends, followers, prospects, and even interested strangers to "like" you, to "share" what you say, and to "follow" your activity on your website, in social media links to your website, and in your blog!
Sounds like a good thing... but why are we making a point of it?
An online Forbes article last week proclaimed "The Death of SEO" (search engine optimization) in its headline, and went on to say “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”
What are they talking about?
As we said a couple of years ago, publishing information that your target market will want to read is by far the best way to get good positioning on Google. (Of course, your site must follow Google's "best practices" guidelines, too.)
So what has changed?
Google has always treated links to your site ("backlinks") as endorsements of your website. This has led to a whole industry of SEO firms posting articles with embedded links on "e-zines" that seem to exist for no other purpose than to house articles that no one would really care to read.
Those "planted endorsements" don't testify to the quality of the website, just to the SEO budget of the site owner.
It's like dreaming up lots of imaginary friends, so you can claim you are popular. You need real friends, who like you for who you are.
So, in their recent update to their ranking rules, Google has reduced the "weight" given to backlinks, and increased the emphasis on social media likes, shares, 1+, follows, and so forth.
If "real people" are talking about a web page, that's meaningful.
We have published a lot on our blog about having great content on your website and about letting people know about that material through social media. If you have time and like to do these things yourself, read up and follow those suggestions.
If you don't have time, we can help with both your great content and your social media, as we do for quite a few of our clients. Just contact us if you'd like to discuss it more.