In website terminology, the "title" is the text that appears at the very top of your browser window when you visit a web page, such as the white text in the blue Internet Explorer window shown here. In tabbed browsers, the page title also appears in the tab.
It's not merely cosmetic!
Search engines use the title as the most significant indicator of what that web page is about, and also as the headline for your entry in their search results.
Note the entry for Palio's on the first page in Google for a search I did for "pizza frisco tx"...
Don't leave your web page with a nondescript title like "home page" -- make it meaningful, and include the 3-5 words that your ideal customers are most like to search for, and you will dramatically improve your search engine visibility!
How you set the title on your website will depend on what tools you have at your disposal to make changes.
If, like Palio's, you are using our Online Business Partner®, just login, go to the web page details screen, and type in the title -- that's all there is to it! (Not using our service? Check with your webmaster for an estimate for changing the title on each page.)
(By the way, Palio's makes awesome pizza, voted best in Frisco! Go visit, and tell 'em we sent you!)