If you have a website, you probably get emails at least weekly, usually from a free email address like hotmail, about getting better placement on Google.
These usually start with something like "...I was just looking at your website and see that..." Sometimes they will even include some sort of automated details about your website, purporting to illustrate problems.
(Since we manage lots of sites, we frequently receive many copies of the exact same message, each referring to a different site, and, inexplicably, each from a different hotmail or gmail address. They are otherwise identical.)
Google itself has by far the best advice that we have seen regarding such pitches:
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
If you follow the tips in our blog, you will be far ahead of anything that you might get from one of those "out of the blue" contacts.
(Next week: the domain renewal scam.)