The Short Story

Does Google like you?

Google announced earlier this year that if your site wasn't optimized for mobile, starting in mid-April, they were going to downgrade your site when people search for your category on their smartphones. (See our blog post on this topic.)  Now, a few months later, what has happened?    Read more

What Shakespeare teaches about writing for your website

Getting well-placed on Google has gotten easier than ever – despite what you might think after reading all those spam emails you get from strangers purporting to know the secret tricks…  Read more

Imaginary friends don't make you more popular

You need friends, followers, prospects, and even interested strangers to "like" you, to "share" what you say, and to "follow" your activity on your website, in social media links to your website, and in your blog!  Read more

Just when you thought you had figured out how Google operates... they are changing the rules

Google is about to roll out one of the biggest group of changes in its history -- and it will affect how millions of websites show up in Google search results.   Read more

Don't pay for it when you can get it for free!

Interested in being at the top of Google when your local customers search for what you offer?  Read more

Your website may not be enough

A common question from new clients... why should they bother with a blog, email marketing, Facebook, Twitter, etc.?    Read more

Big Hat, No Cattle

You know the expression? It usually refers to a big talker who can't deliver on his claims.   Read more

Without good content, don't bother with SEO

There was a time when filling your website’s pages with relevant keywords and incorporating a variety of search engine optimization (SEO) tricks would all but ensure you would rank high in search engine results. There were plenty of SEO tricks back then, and many proved to be highly effective. But, as they say, all good (or maybe not so good) things eventually come to an end.   Read more

As predicted, Google gets cranky

We concluded our blog post on July 6 with the caution that "Google can get pretty cranky when you try to trick them" and included a link to a CNN article from a few years ago where it was reported that Google delisted websites owned by the auto manufacturer BMW for attempting to manipulate Google results.  Read more

An old wives' tale that just won't die

We get asked repeatedly about adding "meta tags" to websites, usually the "keywords" meta tag.  Read more


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