The Short Story

Just when you thought you had figured out how Google operates... they are changing the rules

Google is about to roll out one of the biggest group of changes in its history -- and it will affect how millions of websites show up in Google search results.   Read more

Without good content, don't bother with SEO

There was a time when filling your website’s pages with relevant keywords and incorporating a variety of search engine optimization (SEO) tricks would all but ensure you would rank high in search engine results. There were plenty of SEO tricks back then, and many proved to be highly effective. But, as they say, all good (or maybe not so good) things eventually come to an end.   Read more

7 Tips for Telling Your Story on the Web

30 Seconds -- that's all you have! Scientific studies and our own server statistics on hundreds of thousands of web page visits agree -- visitors who don't leave the page immediately will spend roughly 30 seconds on a web page, and it doesn't matter all that much if you double or triple the amount of text.  Read more

An old wives' tale that just won't die

We get asked repeatedly about adding "meta tags" to websites, usually the "keywords" meta tag.  Read more


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