First glance... A couple of years ago we published an account of a research study showing that first impressions are made in the first 1/20th of a second. (A blink of the eye takes about 15 times longer!) Read more
30 Seconds -- that's all you have! Scientific studies and our own server statistics on hundreds of thousands of web page visits agree -- visitors who don't leave the page immediately will spend roughly 30 seconds on a web page, and it doesn't matter all that much if you double or triple the amount of text. Read more
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