The Short Story

Must. Get. More. Traffic!

We get asked almost every day about websites and getting more traffic via Google etc. Sometimes, that might not be the right question.  Read more

Just answer the question!

Imagine you pick up the phone, call the listed phone number, and ask to order the "special" being advertised.  Read more

Look at a Magazine

 First glance... A couple of years ago we published an account of a research study showing that first impressions are made in the first 1/20th of a second.  (A blink of the eye takes about 15 times longer!)  Read more

Big Hat, No Cattle

You know the expression? It usually refers to a big talker who can't deliver on his claims.   Read more

Would you trust this business?

Their website is obviously one of those "quickies" -- using a free or cheap template, and built and on the web in a matter of hours. The business owner grabbed some free clip art, and slapped on a scan of his logo, and his website was ready to go.   Read more

7 Tips for Telling Your Story on the Web

30 Seconds -- that's all you have! Scientific studies and our own server statistics on hundreds of thousands of web page visits agree -- visitors who don't leave the page immediately will spend roughly 30 seconds on a web page, and it doesn't matter all that much if you double or triple the amount of text.  Read more

Make it love at first sight

Make a great first impression, and you'll get the benefit of the doubt next time. Make a poor first impression, and it takes an awful lot of positive experiences to turn it around. (Now there's a blinding flash of the obvious!) Not surprisingly, this works with websites as well. What is quite surprising is just how quickly people get these first impressions when it's a website. Psychology researchers at Carleton University (Ottawa) followed the standard approach in researching such things.  Read more


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