The Short Story

What Shakespeare teaches about writing for your website

Getting well-placed on Google has gotten easier than ever – despite what you might think after reading all those spam emails you get from strangers purporting to know the secret tricks…  Read more

Imaginary friends don't make you more popular

You need friends, followers, prospects, and even interested strangers to "like" you, to "share" what you say, and to "follow" your activity on your website, in social media links to your website, and in your blog!  Read more

Just answer the question!

Imagine you pick up the phone, call the listed phone number, and ask to order the "special" being advertised.  Read more

Writing your website text

While it’s true that a picture may be worth a thousand words, your website can’t be only graphics. You need the right well-written text to deliver your message.  Read more

Your website belongs to your customers...

Unless web geeks are your best customers, keep it simple, avoid the costly flashy stuff, and never, ever, have a starting page that says "click to skip intro." And write for your customers, not your own ego!  Read more

You built it, they came. Now what?

You have this professionally-designed website that you can edit yourself, and you have finally achieved that goal of first-page listing on Google for some of your likely search phrases... but do the visitors to your site become customers?  Read more

Big Hat, No Cattle

You know the expression? It usually refers to a big talker who can't deliver on his claims.   Read more

Without good content, don't bother with SEO

There was a time when filling your website’s pages with relevant keywords and incorporating a variety of search engine optimization (SEO) tricks would all but ensure you would rank high in search engine results. There were plenty of SEO tricks back then, and many proved to be highly effective. But, as they say, all good (or maybe not so good) things eventually come to an end.   Read more


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