The Short Story

Does Google like you?

Google announced earlier this year that if your site wasn't optimized for mobile, starting in mid-April, they were going to downgrade your site when people search for your category on their smartphones. (See our blog post on this topic.)  Now, a few months later, what has happened?    Read more

Google finally listens to us!

Well, maybe they thought of it on their own. You just never know.   Read more

I was just looking at your website... yeah, right!

If you have a website, you probably get emails at least weekly, usually from a free email address like hotmail, about getting better placement on Google.   Read more

What Shakespeare teaches about writing for your website

Getting well-placed on Google has gotten easier than ever – despite what you might think after reading all those spam emails you get from strangers purporting to know the secret tricks…  Read more

Imaginary friends don't make you more popular

You need friends, followers, prospects, and even interested strangers to "like" you, to "share" what you say, and to "follow" your activity on your website, in social media links to your website, and in your blog!  Read more

Just when you thought you had figured out how Google operates... they are changing the rules

Google is about to roll out one of the biggest group of changes in its history -- and it will affect how millions of websites show up in Google search results.   Read more

Let your fans vote for you!

Google has recently started testing a way for their users to vote for search results they like, either from the search results page or from the page itself.    Read more

Writing your website text

While it’s true that a picture may be worth a thousand words, your website can’t be only graphics. You need the right well-written text to deliver your message.  Read more

Your website belongs to your customers...

Unless web geeks are your best customers, keep it simple, avoid the costly flashy stuff, and never, ever, have a starting page that says "click to skip intro." And write for your customers, not your own ego!  Read more

Don't pay for it when you can get it for free!

Interested in being at the top of Google when your local customers search for what you offer?  Read more


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