Google announced earlier this year that if your site wasn't optimized for mobile, starting in mid-April, they were going to downgrade your site when people search for your category on their smartphones. (See our blog post on this topic.) Now, a few months later, what has happened?
It is a bit tricky to assess the impact, because Google rankings change constantly, both because many of the sites are being modified all the time, and Google is tweaking their ranking algorithms daily. So watching any single site wouldn't tell us much.
Experts who study these things have averaged the results of large numbers of sites to try and eliminate the "normal" fluctuations, and as one study reports, about half of the non-mobile friendly sites dropped in rankings in mobile searches.
So if you haven't done so, make sure your website is mobile-optimized.
If you aren't sure, the first place to look is on your smartphone.
Google your category or your business name. If Google likes you, you'll see the tag "Mobile-friendly" appears at the start of the search results.*
If not, talk to your web company.
* - Confused about mobile-friendly versus mobile optimized? Read this blog post.
Still confused? Contact us.