The unofficial results are in, with our client Patrick Fallon winning 57% of the vote for Frisco City Council.

As with most local elections, especially in "off years", the election depends on a very few voters, and yet the opportunity for a candidate to spread a message is limited, since broadcast and print media typically give little attention to elections outside the "big city".

So "getting the word out" was especially important, and a website, together with email marketing, supplemented Patrick's many other efforts to do so.

As with all the sites we set up for clients, this one allowed Patrick and his team to go in and make updates, add campaign news, and monitor effectiveness on a daily basis.

(May 9 2009)