Congrats on the grand opening of BARK - The Boutique Hotel for Dogs! Bark Hotel for Dogs is conveniently located in Mckinney, TX near Hwy 121 and US 75.

Whether it be a private suite for an overnight stay or a romping day of play, their canine utopia offers all-inclusive luxury amenities with the sole mission of providing a safe, clean, and loving environment for your beloved pet . . . one wet nose at a time.

The owners of Bark Hotel for Dogs are not new to this business - they created and ran another upscale pet facility, before turning their attention to this new venture.

Congrats again, and thanks again  for asking us to do your website and design your printed marketing materials!

Someone defined "insanity" as doing the same thing repeatedly and expecting different results.

If you try that in Google, you might actually get those different results - but don't worry, it's not you!

Last week we blogged about the need for titles on web pages, and while doing so, we searched for a handful of different phrases to find the most illustrative example for our screen shots.

First we searched for "health insurance frisco tx" and then "physical therapy frisco tx" before finding what we wanted when searching for "pizza frisco tx."

On the third search, we saw Google results that included items from the previous searches, totally unrelated to "pizza." See the screen shot at the right.

(The screen shot was fortunate, because trying to replicate this several times resulted in a different set of links each time.)

So no, you are not losing touch with reality -- Google really does vary its results on one search based on what you searched for previously.

This means that your results will vary from one search to another even on the same topic, and if you are on the phone with someone telling them to Google something, their results might very well vary from yours, even at the same time.

 

In website terminology, the "title" is the text that appears at the very top of your browser window when you visit a web page, such as the white text in the blue Internet Explorer window shown here. In tabbed browsers, the page title also appears in the tab.

It's not merely cosmetic!

Search engines use the title as the most significant indicator of what that web page is about, and also as the headline for your entry in their search results.

Note the entry for Palio's on the first page in Google for a search I did for "pizza frisco tx"...



Don't leave your web page with a nondescript title like "home page" -- make it meaningful, and include the 2-3 words that your ideal customers are most like to search for, and you will dramatically improve your search engine visibility!

How you set the title on your website will depend on what tools you have at your disposal to make changes.

If, like Palio's, you are using our Online Business Partner®, just login and type in the title -- that's all there is to it!

(By the way, Palio's makes awesome pizza, voted best in Frisco! Go visit, and tell 'em we sent you!)